Recently, Heninger reached out to an online merchant selling a shirt with an eclipsed moon in the meatball logo, rather than the approved full circle. At times, the conversation with violating parties can be more informal. NASA can send cease-and-desist letters to merchants whose NASA-branded products are out of line, but that doesn’t frequently happen with merchandise, said Jeff Heninger, senior attorney in NASA’s commercial and intellectual property law group in the office of the general counsel. where it has nothing to do with us, or if it’s messaging on it, we try to stay out of that too.” “It’s one thing to inspire people about space exploration. “It’s just a question of how we’re perceived and how it represents us,” he said. The agency usually doesn’t permit underwear with NASA logos, and Ulrich said the agency recently denied a T-shirt with the NASA meatball and an illustration of astronauts in space, cheering with red cups. The meatball logo can never be pictured with the NASA worm because they are from two different time periods and would never have appeared together contemporaneously.Īnd NASA mission imagery must be used with the appropriate agency logo of the time - Apollo-era elements must be used only with the meatball logo, not the worm.Īny request involving tobacco or alcohol is denied, Ulrich said.īeyond that, there are some subjective assessments of potential projects. Logo and background colors are strictly regulated and derivations of the traditional insignia - such as an item spelling out “NERD” rather than “NASA” on the meatball logo - are not permitted. NASA logos cannot appear together with insignia from other brands, to avoid the perception that NASA is endorsing a specific company or product. Ulrich and his co-worker approve merchandise requests based on a few, different criteria. This spring, he requested additional help to deal with the approval requests and now has a co-worker involved, which has been especially helpful because the 50th anniversary of the Apollo 11 moon landing has made things “quite busy,” Ulrich said. The approval process can be as short as a few hours or as long as a couple of days, Ulrich said. To use either NASA logo on merchandise, companies submit designs to the agency for approval.
The National Park Service, for example, does not allow its arrowhead symbol - the brown insignia depicting a green tree, a snowy mountain and a buffalo - to be licensed for consumer merchandise. Use of federal agency logos on consumer products is not the same across the board. It deals with space exploration - things that I feel the entire world could benefit from, not just our country.” “It almost doesn’t feel like it’s part of the government, even though I know it is,” said Reza, a middle-school teacher who lives in Chino. But he said he wouldn’t wear promotional clothing with logos from other federal agencies, at least under the current government. This month, he bought a similar shirt from Urban Outfitters. Last year, space enthusiast Edwin Reza, 31, bought a black T-shirt featuring the NASA meatball logo from a discount retail store. “A lot of people, I think, were quite nostalgic for this logo.” “If you grew up in the ’80s or early ’90s or the ’70s, this logo is what NASA looks like in your mind,” Smyth said. The worm logo has a cult following in the branding and design industry, said Hamish Smyth, who co-founded the publishing house Standards Manual, which produced a coffee-table book about it.Īnd it taps into the childhood wonder that generations of Americans have had about space.
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